Stefan Tischler, General Manager Sutter Pacific
With Sutter Pacific in Hong Kong and Shenzhen, China, we are close to our Asia-Pacific market. From the office in Hong Kong, Stefan Tischler, General Manager of Sutter Pacific, leads a sales and marketing team to successfully place our products in the Asian market.
Read here about the relevance of digital media for Stefan Tischler's work and what makes Sutter special for him.
At Sutter, I am responsible for ...
... the strategic development of distribution networks, supporting our partners in selling the products through trainings, customer visits and at events. In collaboration with the headquarters in Germany I implement the marketing and sales activities together with my team. My experience about the Asian culture, that I gained living and working in China, helps me to facilitate the registration processes for the Asia-Pacific market. I like my role as a "mediator" between the German and Asian culture, each of which demands different ways of communicating.
For me, customer focus means ...
... to provide support and service at any time. We have established new ways for our customers to contact us and to receive up-to-date information about our products. The Sutter e-learning for example, is a great complementary offer to our product trainings. Moreover, we are able to reach many distributors and doctors in China via the social media channel WeChat.
"Familiar, yet very professional – that's what it's like to work at Sutter."
What is special about Sutter ...
... is the working atmosphere, which is familiar and yet professionell. This positive and fruitful way of collaboration also guides the cooperation with our partners. Furthermore, the management puts a lot of trust in their employees and encourages independent work that brings about creative solutions and change.